Vue Cinemas – Pre-Movie Ident

Extreme close up, liquids, texture, transformations, post production intensive, sound FX and sound design, VFX, black liquid flowing, pouring, bubbling, bubbles, could be oil, petrol, swirling, turning into ember liquid, splashing over ice, could be whiskey, crystalizing, becoming solid black, could be lava, turning into leather, dark mountains, red fabric threading through holes, cotton, wool, seamed leather seats, drop of water splashing, silver bubbles, balls falling into a formation, creating a speaker, vibration, vibrating, transitions, light shining, flare, engine working, interior of a machine, patterns, tracking through a tube, cylindrical, shapes

Director: Andrew Proctor
Production House: The Mill
Agency: Joint London