Under Armour – Bryce Harper – It Comes From Below

Celebrity appearance, sport, voice over, montage, professional baseball player practicing his technique by hitting the ball, talking about the game, baseball stadium, standing at the baseball plate practicing swing of bat, tone crescendo, build up, tension, intensity, sound fx and sound design, looking ahead intently, score board with numbers on them, light bulb swinging from ceiling, car parked outside empty stadium entrance, breeze blowing through banknote on floor, money on the floor, number painted on wall, stadium lights turn off, silhouette in red light, numbers appearing in different places to match with voice over, dropping bat and running, numbers on bank card, macro shot, numbers on church pews, could be benches, images overlapping one another, could be projection, counting numbers, count up, foot movement on the pitch, dust splatter from force, baseball shoes, hitting with force, in camera titles, Moody, night lighting, signage, sport, voice over, statistics about a baseball player and the number of things they’ve achieved, baseball flying towards the camera, ball emerging from the darkness, digital scoreboard, professional athlete training, sportsman persevering, practice makes perfect, repeatedly hitting the ball, batter, counting numbers, neon sign, painted sign, numbered, on the pitch, in camera titles of numbers and signs with numbers, editing to a crescendo, sound design

Director: Aoife McArdle
Production House: Somesuch, Anonymous
Agency: Droga5, NY