Men's Health – Paddleboard

Humour, manvertising, transformations, transitions, voice over, a man remains manly whilst taking the time to breathe and be healthy, businessman, funny voice over talking to character, man wearing a suit, suit being ripped off, instantly transforming outfit, clothes transform, surfer standing on the beach with a paddle board, paddle board transforming into a different shape, man standing on a paddle board in the middle of shark-infested waters, surrounded by sharks, becoming more manly, manliness, quick cut changes object

Director: Sean McBride
Production House: Someplace Nice
Agency: Rethink, Vancouver, Canada