The Idea

Virgin Atlantic – The Idea
3d animation, imagination, POV, technique, transitions, travel, voice over, narration, activation, airport, a passenger flies Virgin Atlantic on his way to pitch an idea, coming up with an idea, inspired, close-up of a pen on paper, writing, the spark of an idea, sparkler, a fuse being lit, notepad transforms into a book, the table jumps as objects morph into something else, spotlight on a big book, environment changes around him, changing environment, transforming surroundings, statue is revealed, unexpected, appears from the darkness, curtains open to reveal the interior of a plane, opening the curtain to different locations, changing locations, a plan flies through the clouds, POV of a man getting out of the car, valet parking, luxury, good service, opulence, being waited on, tracking through an airport lounge, playing pool, lemon dropping into a glass, makeover, cutting hair, shaving, quick cuts, man getting his  hair done at the barber, fine dining, sleeping on a plane cabin, boxing match, circling a date in the calendar, a pupil dilating, tiger’s sitting at an office desk, going in for an interview, daunting, pressure, making a speech, nervous, high-pressure situation, applying for a job, united nations conference, summit, celebrations, world leaders celebrate by throwing paper into the air, building excitement, suspense, cheering, baseball player hitting the ball in slow motion, dust from the bat, looking through the peephole of a door, Asian businessmen, competing, cutthroat industry, whip pan camera motion, mean businesswoman, crowds gathering on the street, coming together, uprising, aerial view of people converging in the city, airplane flying into the sunset

Director: Sam Brown
Production House: Rogue Films
Agency: adam&eveDDB