Jordan

Jordan – This is where it Starts
Children, kids, sport, becoming famous, parallel editing, two seperate stories converge, come together, a boy in China, Asia, watches a basketball game on TV, slam dunk, wants to be like that, kid in America sees the same shot, changes their lives, dream to be like that, goal, ambition, practice, make NBA team, become rivals, always competing, apartment block, captivated by match on television, suburbs African American child watching same goal, throw paper ball into basketball, school, class, cross teacher, bedroom, try throw into mini hoop, practice community court with friends, school training, coach screaming, line dribbling, working late at night, alone, world’s apart, connected, school, college game, crowd cheering, driveway, news conference, accepted to university team, fans, meet up, threatening look, beat each other, conference top player, beat again on court, smile, one up, billboard poster, big screen, roll up window, irritated, competitive, fancy apartment, cycling, watching opponent get trophy, motivation to get better, big stadium, national teams, marking each other, go for same ball, smiling, still friendly, slow motion hands in the air, two kids doing the same thing on separate sides of the world, dedication, signing an autograph, winning an award, sports award ceremony

Agency: Wieden + Kennedy, New York
Production House: MJZ