Bud Ice Cold Index App – The Hotter the Day, the Less you Pay

Alcoholic beverage, beer, cellphone, monologue, presenter, one take, created world, spokesperson, props, testimonial, backstage, stylists, mirror, Caucasian man walking and talking to camera, addressing audience,black suit and tie, wooden walls, interior set built on beach, getting a hair cut, walking on a beach, holding a phone, throwing a phone, catching a phone, sand castle, waving flags, brand ambassadors, man wearing a plastic rain coat, holding an umbrella, punching a beach ball, standing on a set, weather forecasting, men drinking beer, voice over, lifestyle, reportage, set design, socializing, beach bar, exterior weather man, packshot in situ on beach

Creative Directors: Dave Henderson, Richard Denney, Simon Richings
Advertising Agency: DDB UK